Answer :
Paid advertising is the factor that does not determine how many white papers or e-books should be published as part of a Smm campaign.
What is paid advertising?
Paid advertising is an online advertising approach where marketers place bids to take part in live auctions so that their ads will appear in slots on a certain network or platform. You can see text advertisements and shopping ads, for instance, in this search for patio furniture. It is also known as PPC advertising or biddable media. PPC stands for pay-per-click advertising because you often have to pay each time a user clicks on one of your ads. In contrast to earned or owned advertising, where you can utilize a platform to promote your content for free, this approach typically charges a fee.
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