Answer :
The key element in any direct marketing program are the databases. A Database may be defined as a process of collecting data and information that is principally assembled for quick search and recoupment by a computer.
Database, also called electronic database, any collection of data, or information, that is specially organized for rapid search and retrieval by a computer. Databases are structured to facilitate the storage, retrieval, modification, and deletion of data in conjunction with various data-processing operations.
They most common databases are -
- Hierarchical databases
- Network databases
- Object-oriented databases
- Relational databases
- NoSQL databases
Database marketing can be used for a variety of purposes, including customer segmentation, campaign management, and lead generation. By collecting customer data, businesses can more effectively target their marketing efforts. Database marketing can be a powerful tool for businesses of all sizes. By collecting and storing customer data, businesses can create targeted marketing campaigns and track the results. Additionally, database systems can help businesses manage customer relationships more efficiently.
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