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In the context of the new-product development process, the decision to market a product is made during _____.
a. commercialization
b. test marketing
c. the development stage
d. the business analysis stage

Answer :

In the context of the new-product development process, the decision to market a product is made during commercialization. The commercialization stage of the new-product development process is when the marketing team decides how and when they want to introduce a new product to the market. All promotional activity, marketing activity and launching of the product happen in this stage.

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